NextBillion Post: Research on Inclusive Markets - Anyone Up for Academic Leapfrogging?

Poverty has long been a blind spot in management research. Even research on emerging economies like China, India or Brazil – that house a significant share of the world’s poor – has evaded the topic. The field has been dominated by selected books and practitioner articles, but failed to make into the top journals. Recent publications on business and poverty could change this – and provide a roadmap for researchers attempting to bring more rigor to the field.

Read the full version (in English) on NextBillion.

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